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Google has introduced an exciting feature for Business Profiles that allows hotels to integrate WhatsApp as a direct contact option — creating a powerful new channel to engage with potential guests and drive more direct bookings.
Why Chat Functionality Is Essential for Your Hotel’s Google Listing
In today’s fast-paced digital environment, travelers expect immediate responses when planning their stays. By adding WhatsApp chat to your Google Business Profile, your hotel can:
Answer potential guest questions in real-time: Address inquiries about room availability, amenities, or special packages quickly before travelers book elsewhere
Share your hotel’s unique story: Use personalized responses to communicate what makes your property special
Convert more direct bookings: Direct conversations with potential guests significantly increase the likelihood of securing reservations outside of OTAs
Provide seamless pre-arrival communication: Create a smooth guest journey from initial inquiry to check-in
What Happened to Google Business Chat?
As of July 31, 2024, the native chat feature previously available in Google Business Profiles was removed. To fill this communication gap, Google now supports WhatsApp integration, allowing hotels to maintain direct messaging capabilities with potential guests who find your property through Google Search and Maps.
How to Add WhatsApp Chat to Your Hotel’s Google Business Profile
If you have a claimed and verified Google Business Profile for your hotel, follow these simple steps:
Access your profile management:
Go to google.com/business and click “Manage now” to log in
Under “Contact,” click “Chat” and then the down arrow to see options
Select “WhatsApp” from the available options
Add your WhatsApp contact details:
Enter your hotel’s WhatsApp URL using the format: https://wa.me/<number>
Use the full phone number in international format without zeros, brackets, or dashes
Example: https://wa.me/91XXXXXXXXXX for an India number
Save your changes to implement the WhatsApp chat option on your profile
Note: This feature is currently rolling out globally and may not be available in all regions yet. Hotels in eligible regions should implement this feature as soon as possible for a competitive advantage.
Why WhatsApp Is Ideal for Hotel Communication
With over 2 billion active users worldwide, WhatsApp offers compelling advantages for hotels:
Global reach: Connect with international travelers using their preferred messaging platform
Rich communication: Share room photos, video tours, and booking links for a more interactive experience
Guest familiarity: Most travelers already use WhatsApp, making it a natural channel for inquiries
Operational efficiency: Manage guest conversations more effectively than through emails or phone calls
Staff collaboration: Allow multiple team members to respond to inquiries through a business WhatsApp account
How WhatsApp Chat Drives Direct Bookings
Adding WhatsApp to your hotel’s Google Business Profile creates a direct reservation pipeline by:
Bypassing OTAs: Engage potential guests before they navigate to booking platforms
Building trust through personal connection: Demonstrate your hotel’s attentive service from the first interaction
Addressing booking hesitations instantly: Remove obstacles that prevent direct conversions
Offering exclusive direct booking incentives: Promote special packages or amenities available only through direct reservations
Streamlining the booking process: Guide guests through your direct booking channels with personalized assistance
Best Practices for Hotel WhatsApp Communication
To maximize booking conversions through WhatsApp:
Set clear response time expectations: Aim to respond within 15-30 minutes during business hours
Create templated responses for common questions about rates, availability, and amenities
Train staff on conversion techniques specific to messaging platforms
Implement a follow-up protocol for inquiries that don’t immediately convert
Use WhatsApp Business features like catalogs to showcase room types and amenities
Track WhatsApp-generated bookings to measure ROI and optimize your approach
Conclusion
The integration of WhatsApp with your hotel’s Google Business Profile represents a significant opportunity to increase direct bookings while providing the immediate, personalized communication today’s travelers expect.
By implementing this feature now, your property can create a competitive advantage, build stronger guest relationships from the first interaction, and reduce dependency on commission-based booking platforms.
Don’t wait—claim your Google Business Profile, add WhatsApp chat functionality, and start engaging directly with potential guests to boost your direct booking revenue.
FAQs for Hotels Using WhatsApp with Google Business Profile
Can we assign different staff members to manage WhatsApp inquiries? Yes, WhatsApp Business allows multiple devices to access the same account, enabling front desk, reservations, and management teams to collaborate on guest communications.
How can we track if a booking came through our WhatsApp channel? Implement a simple tracking system by asking guests how they found you or by using specific promotion codes for WhatsApp conversations.
Should we use the same WhatsApp number for pre-booking inquiries and in-house guest communication? This depends on your hotel’s size. Larger properties may benefit from separate numbers for reservations and guest services, while smaller hotels might effectively manage both through one account.
What hours should we monitor WhatsApp messages? Ideally, monitor during extended business hours that cover your primary source markets’ time zones. After-hours inquiries should receive an automated response indicating when to expect a reply.
Can we integrate WhatsApp conversations with our property management system? Several PMS providers now offer WhatsApp integration capabilities. Check with your current provider about available options to streamline the inquiry-to-booking process.
In today’s digital-first hospitality landscape, your online reputation directly impacts booking decisions. How you respond to guest reviews—both positive and critical—can significantly influence potential guests’ perception of your property and ultimately affect your bottom line.
At Zarnik, we understand the operational challenges small and medium hotels face, including managing online reviews while handling day-to-day operations. This comprehensive guide provides practical strategies and templates to help you create meaningful, effective responses that strengthen your online reputation.
Why Guest Review Responses Matter
Before diving into the how-to, let’s understand why responding to reviews is crucial:
Trust building: 85% of travelers read responses to guest reviews before booking
Reputation management: Well-crafted responses can mitigate the impact of negative feedback
SEO benefits: Regular, keyword-rich responses improve your property’s search visibility
Operational insights: Review responses demonstrate that you value feedback and use it to improve
Take Action Before Responding
The most important step happens before you type a single word: implement immediate fixes.
Start working on solutions to any issues mentioned in guest reviews before crafting your response. This allows you to share what you’ve already done rather than just what you plan to do—transforming a potential weakness into a demonstration of your commitment to quality.
The Anatomy of an Effective Response
1. Personalized Greeting
Address the guest by name
Thank them specifically for their stay and for sharing feedback
Example: “Dear Priya, Thank you for choosing Diana Heights and for taking the time to share your experience with us.”
2. Acknowledge Specific Feedback
Reference particular points from their review
Show that you’ve carefully read their comments
Example: “Your kind words about our breakfast selection and our front desk team are truly appreciated.”
3. Address Concerns (if any)
Acknowledge issues without making excuses
Express sincere apology when warranted
Provide context if helpful (without being defensive)
Example: “I sincerely apologize for the inconvenience you experienced with the air conditioning in your room.”
4. Explain Actions Taken
Outline specific steps that have been or will be taken
Be specific about improvements when possible
Example: “Your feedback has been shared with our maintenance team, who have since inspected and recalibrated all thermostat systems on that floor.”
5. Invitation to Return
Express hope to welcome the guest back
Mention a specific reason to return (if appropriate)
Example: “We hope your next visit to Kochi will be another opportunity to experience our newly renovated spa facilities.”
6. Professional Closing
Include your name and position
Offer a direct contact method for further communication
Aim to respond to all guest reviews within 24-48 hours
Prioritize responding to negative reviews first
Set aside dedicated time each day for review management
Tone and Language
Maintain a professional, positive tone regardless of review sentiment
Avoid industry jargon or overly formal language
Ensure responses are free of grammatical and spelling errors
Be conversational yet professional (remember our Zarnik brand voice!)
Personalization
Avoid copy-paste responses that appear generic
Include specific details from the guest’s review
Focus on “you” statements that center the guest experience
Mention upcoming events or seasonal offerings when inviting guests to return
Handling Sensitive Issues
Never mention specific room numbers, security issues, or health incidents
For serious complaints, invite the guest to continue the conversation privately
Don’t argue with guests or contradict their experience in public responses
SEO-Optimized Review Responses
Make your responses work double-duty by optimizing them for search engines:
Include your hotel’s name and location in responses (e.g., “Here at Diana Heights in Ernakulam”)
Mention specific property features or nearby attractions when relevant
Reference room category names when applicable
Include mentions of your facilities when they were part of the guest experience
Keep language natural and authentic – avoid keyword stuffing
Response Samples for Common Scenarios
Responding to Complaints About Hotel Policies
Dear [Guest Name],
Thank you for sharing your thoughts on our Non-Smoking policy at [Hotel Name] in [City].
Your feedback helps us improve our communication. The policy exists to provide a clean environment for all visitors, particularly those with respiratory sensitivities and families with young children.
Based on your comments, we've updated our pre-arrival emails and website booking page to make this policy more prominent. By next week, we'll also have new signage at check-in.
For your convenience, we have designated outdoor smoking areas with comfortable seating and shelter. For your next stay, please contact me directly at [Phone Number] for a room with convenient access to these areas.
Your comfort and satisfaction remain our priority.
Sincerely,
[Name]
General Manager
Responding to Positive Reviews (With Room for Improvement)
Dear [Guest Name],
Thank you for sharing your positive experience at [Hotel Name] in [City].
We appreciate your high ratings about our [specific accommodations], [specific dining option], and [specific service praised]. I'm pleased that you enjoyed the [specific feature], as we've recently invested in enhancing this aspect of our property.
Regarding your feedback about [improvement area], we take this seriously and have already initiated changes. Our team has implemented [specific action] to address this, and by [timeframe], guests will experience [specific improvement].
We'd be delighted to welcome you back next time your travels bring you to [City].
Sincerely,
[Name]
General Manager
Addressing Unverifiable Complaints / Fake Reviews
Dear [Guest Name],
Thank you for your feedback about [Hotel Name].
I'm concerned about the issues you've raised but couldn't locate your reservation under the name provided. This might be due to a third-party booking or data entry issue.
I'd appreciate hearing more details about your experience. Please contact me directly at [Phone/Email] with any information about your stay. Even without a reservation record, I'm prepared to offer [specific goodwill gesture] while we investigate further.
Your input helps us improve, and we're committed to earning back your trust.
Sincerely,
[Name]
General Manager
Responding to Detailed Positive Reviews
Dear [Guest Name],
Thank you for sharing such a thoughtful review of your stay at [Hotel Name] in [City].
Your positive experience in the [Room Type] is wonderful to hear. The spacious layout, [specific amenity], and modern amenities you highlighted are exactly what our design team hoped would create comfort and functionality.
Your appreciation of the [Specific Amenity] is particularly gratifying. Since your stay, we've also added [new feature] to this area based on guest feedback. Your comments about our convenient location near [specific attraction] will be helpful for future travelers.
I've personally shared your service rating with our team members at our daily briefing, recognizing their efforts by name.
Sincerely,
[Name]
General Manager
Responding to Feedback About Staff
Dear [Guest Name],
Thank you for sharing your experience at [Hotel Name] in [City].
Your kind words about [Staff Member's Name] have brightened our day and exemplify the kind of memorable service we strive to provide. I've personally recognized [Staff Name] in our team meeting and added a note of commendation to their file.
Regarding your feedback about [specific service or amenity], I'm pleased to inform you that we're making immediate improvements. By [specific date], we'll have completed [specific enhancement] which directly addresses your observations. For business travelers like yourself, we're also introducing [new business-specific amenity] next month.
Looking forward to welcoming you back.
Sincerely,
[Name]
General Manager
Addressing Complaints About Cleanliness
Dear [Guest Name],
Thank you for bringing your cleanliness concerns to our attention following your stay at [Hotel Name] in [City].
Your experience with housekeeping standards clearly fell short of what you deserve, and for that, I sincerely apologize. Our standard includes [specific cleanliness protocols], and we failed to deliver this during your stay.
In response, we've taken these immediate actions:
1. Conducted a thorough inspection of your specific room and adjacent areas
2. Implemented additional training for our housekeeping team
3. Introduced a new quality control process where senior management personally inspects 25% of rooms daily
I would appreciate the opportunity to discuss your experience further. Please contact me directly at [Direct Phone/Email].
Sincerely,
[Name]
General Manager
Responding to Feedback About Hotel Facilities
Dear [Guest Name],
Thank you for your thoughtful feedback about the facilities at [Hotel Name] in [City].
It's wonderful to hear you enjoyed the [Facility 1] and found value in our [Facility 2]. Your observations regarding [specific issue] are appreciated and have prompted immediate action.
Our engineering team completed an assessment yesterday and has already begun implementing [specific repair or upgrade] to address the issue you identified. This work will be completed by [specific date], with minimal disruption to guests. Additionally, based on your suggestion about [Service or Amenity], we're introducing [specific enhancement] by [timeframe].
What sets our [facility mentioned] apart is [unique feature or service], which we're continuing to enhance based on guest feedback like yours.
Sincerely,
[Name]
General Manager
Addressing Value for Money Concerns
Dear [Guest Name],
Thank you for your candid feedback about the value received during your stay at [Hotel Name] in [City].
Your perspective on pricing relative to your experience is invaluable feedback that I take very seriously. While our rates reflect factors including [brief explanation of pricing factors], your experience should always justify the investment you've made in staying with us.
In response to your comments about [mentioned issue], we've already implemented [specific immediate change]. Additionally, I've initiated a comprehensive review of our pricing structure and package offerings, with new value-added options being introduced next month.
Your insights are genuinely helping us create better value propositions for all our guests.
Sincerely,
[Name]
General Manager
Responding to Food & Dining Feedback
Dear [Guest Name],
Thank you for sharing your dining experience at [Restaurant Name].
I'm delighted you enjoyed our [specific dishes] and [specific aspect]. Your feedback has been shared with our culinary team during their daily briefing.
Your suggestion about [improvement area] aligns with planned enhancements. Chef [Name] has finalized new menu items inspired by this feedback, available from [specific date].
I invite you to experience our [current special menu] during your next visit. As appreciation for your feedback, please enjoy a complimentary [specific dessert/beverage] - simply mention this response to your server.
We hope you'll join us again for our seasonal offerings featuring the freshest local ingredients.
Sincerely,
[Name]
General Manager
Addressing Noise Complaints
Dear [Guest Name],
Thank you for bringing noise concerns to our attention following your stay at [Hotel Name].
I sincerely apologize that your rest was disrupted. A peaceful environment is essential, and we've taken immediate action. Our engineering team has:
1. Assessed soundproofing in the affected area
2. Identified the specific noise source
3. Prioritized installation of additional sound insulation, to be completed by [date]
We've also implemented designated "quiet zones" throughout the property to guarantee peaceful environments for guests seeking tranquility.
Your feedback is helping create a more peaceful stay for all our guests, and I'm grateful for your candor.
Sincerely,
[Name]
General Manager
Response Do’s and Don’ts
Do:
Thank the guest for their feedback, regardless of sentiment
Address specific points mentioned in the guest review
Use “you” statements to center the guest experience
Be empathetic and authentic
Keep responses concise (generally under 150 words)
Proofread all responses before posting
Don’t:
Use a defensive tone or make excuses
Include marketing language or promotional offers
Copy and paste identical responses
Argue with the reviewer or question their experience
Reveal sensitive information about the guest or their stay
Use excessive “we” statements that focus on the hotel rather than the guest
Final Thoughts
Responding to guest reviews isn’t just about damage control—it’s an opportunity to showcase your hotel’s commitment to guest satisfaction and continuous improvement. By implementing these strategies, you’ll transform guest feedback into a powerful tool for building trust, enhancing your online reputation, and ultimately driving bookings.
Need help with other aspects of your hotel operations? At Zarnik, we’re dedicated to helping small and medium hotels succeed with the right products and solutions. Contact us to learn how we can support your property’s continued success.
This article was prepared by the Zarnik team as part of our commitment to sharing hospitality industry expertise with our hotel partners.
As India’s population ages and the travel industry evolves, the demand for senior-friendly hotels is on the rise. This comprehensive guide explores key considerations for designing hotels that cater to older adults, with a focus on properties located near temples, pilgrimage destinations, and healthcare facilities. By implementing these strategies, hoteliers can create welcoming environments that prioritize safety, comfort, and accessibility for senior guests.
1. Understanding the Need for Senior-Friendly Hotels in India
The growing elderly population in India presents both challenges and opportunities for the hospitality industry. Hotels that adapt to the needs of senior citizens can tap into a significant market segment, especially in areas frequented by older travelers.
Key Locations for Senior-Friendly Hotels
Near temples and pilgrimage sites (e.g., Varanasi, Rishikesh, Tirupati)
Close to healthcare facilities and hospitals
Popular retirement destinations (e.g., Kerala, Goa)
2. Essential Design Elements for Senior-Friendly Hotels
Accessibility and Mobility
Wide, automatic doors at entrances
Gentle slopes (1:12 or less) for easy navigation
Non-slip flooring throughout the property
Handrails in corridors and staircases
Spacious elevators with audible announcements and Braille markings
Room Design
Wider doorways (minimum 32 inches) for wheelchair access
Lever-style door handles
Ample maneuvering space, especially in bathrooms
Memory shelves for personal items
Safety Features
Walk-in showers with non-slip surfaces and built-in seating
Grab bars near toilets and in showers
Raised toilet seats
Emergency call buttons in bathrooms and bedrooms
Good lighting, including night lights in bathrooms and hallways
Visual fire alarms for hearing-impaired guests
Comfort and Convenience
Supportive mattresses and ergonomic furniture
Large, easy-to-read thermostat displays
User-friendly remote controls
Magnifying mirrors and adequate lighting for grooming
Noise-canceling curtains for better sleep
3. Health and Wellness Considerations
Senior-friendly fitness equipment and accessible swimming pools
Dedicated areas for gentle exercises like yoga and tai chi
Well-lit dining areas with diet-specific menu options
24/7 first-aid trained staff
Partnerships with local healthcare providers
4. Creating Engaging Experiences for Senior Guests
Comfortable lounges and game rooms for social interactions
Organized events catering to senior interests (e.g., book clubs, crafts workshops)
Local tours designed with shorter durations and rest stops
Lifelong learning opportunities through educational programs
5. Staff Training and Services
Sensitivity training on mobility challenges, cognitive impairments, and sensory changes
Concierge services for booking assistance and technology support
User-friendly website design with accessibility features
Clear communication of senior-friendly amenities
Simple booking process with readily available customer support
Conclusion
Designing senior-friendly hotels in India, especially near temples, pilgrimage sites, and healthcare facilities, is not just about accessibility—it’s about creating a safe, comfortable, and enriching environment that promotes active aging. By implementing these design considerations and services, hotels can provide a superior experience for senior guests while positioning themselves favorably in an expanding market segment.
As the demand for senior-friendly accommodations grows, hotels that prioritize these design elements will not only attract more guests but also contribute to the well-being and enjoyment of older travelers exploring India’s rich cultural and spiritual heritage.
About the Author: Azhar Umar is an experienced hotelier and hospitality consultant specializing in senior-friendly hotel design. With years of experience in the Indian hospitality industry, Azhar combines practical knowledge with innovative design principles to create welcoming spaces for guests of all ages.
We invite readers to share their experiences or thoughts on senior-friendly hotel design in India. Have you implemented any of these strategies in your property? What challenges or successes have you encountered? Your insights can help shape the future of hospitality for older travelers in India.
In the rapidly evolving hospitality industry, hotels are continually seeking innovative ways to enhance guest experiences while embracing sustainability. One such advancement is the installation of hydration stations. As the founder of Zarnik, India’s first B2B e-commerce marketplace for hotels, I have observed in many hotels how these modern water dispensers are transforming guest hydration, offering a perfect blend of convenience, eco-friendliness, and health benefits.
What Are Hydration Stations?
Hydration stations are water dispensing systems strategically installed in common areas or on each floor of hotels. These stations provide guests with easy access to clean, filtered water, often offering both room temperature and chilled options. Many hotels complement these stations with complimentary reusable water bottles, encouraging guests to refill throughout their stay.
Hydration Station in AC Hotel Houston
Benefits for Guests
Convenience: Guests no longer need to rely on small bottles of water in their rooms or make trips to vending machines. With hydration stations on every floor, refreshment is always just steps away.
Health and Wellness: Easy access to water promotes proper hydration, which is essential for guest well-being, especially for travelers adjusting to new climates or recovering from jet lag.
Cost Savings: Complimentary water refills mean guests don’t have to purchase bottled water, leading to significant savings during their stay.
Customization: Some advanced stations offer flavoring options or sparkling water, allowing guests to personalize their hydration experience.
Reduction in Plastic Waste: By eliminating the need for single-use plastic water bottles, hotels significantly reduce their plastic footprint.
Energy Efficiency: Modern hydration stations are designed to be energy-efficient, consuming less power than traditional water coolers or mini-fridges stocked with bottled water.
Water Conservation: Filtered tap water requires far fewer resources to produce and transport compared to bottled water.
Operational Advantages for Hotels
Cost-Effective: While there’s an initial investment, hydration stations can lead to long-term cost savings by reducing the need to purchase, store, and dispose of bottled water.
Brand Enhancement: Hotels that offer hydration stations are often perceived as modern, health-conscious, and environmentally responsible, enhancing their brand image.
Maintenance and Hygiene: These stations are typically easier to maintain and keep hygienic compared to traditional water dispensers or constantly restocking mini-fridges with bottled water.
Implementation Tips for Hotels
Strategic Placement: Install stations in easily accessible areas on each floor, near elevators or ice machines.
Clear Signage: Use informative signs to guide guests to the stations and explain their benefits.
Quality Matters: Invest in high-quality filtration systems to ensure the best-tasting water.
Branded Bottles: Offer reusable water bottles branded with the hotel logo as a practical and memorable souvenir.
Staff Training: Ensure staff can answer questions about the stations and promote their use to guests.
Case Study: Noelle Hotel in Nashville
While my experience is primarily in the Indian market, it’s instructive to look at successful implementations globally. The Noelle hotel in Nashville provides an excellent example of successful hydration station implementation. According to guest reviews, the hotel offers water stations on each floor, complete with cold and hot water options, and fresh bags of ice. Guests particularly appreciate the complimentary refillable water bottles provided by the hotel.
One guest, Craig from Sioux Falls, South Dakota, noted: “The Noelle was near perfection, all the small details have been well thought out from the unique water station on each floor with personal room bags of ice… to the wonderful personal refillable water bottles that can be taken home!”
Another guest, Lorraine from Wantagh, New York, mentioned: “The hydration station on each floor with the complimentary refillable water bottles is definitely a plus.”
These testimonials highlight how hydration stations can significantly enhance the guest experience and contribute to positive reviews.
Noelle has received numerous positive reviews on their hydration station on TripAdvisor.
Gallery of Various Hydration Station Implementations in Hotels
The Indian Context
In India, where water quality can be a significant concern for many travelers, hydration stations offer a reliable and eco-friendly solution. They address guests’ need for safe drinking water while demonstrating a hotel’s commitment to both guest comfort and environmental responsibility. From a procurement perspective, which is a key focus for us at Zarnik, hydration stations can streamline operations for hotels in India. By reducing the need for individual water bottles, hotels can simplify their supply chain and potentially reduce costs in the long run.
The Future of Hydration in Hospitality
As sustainability continues to be a key focus in the hospitality industry, both in India and globally, hydration stations are likely to become a standard feature in hotels worldwide. Future innovations may include smart dispensers that track water consumption, offer more customization options, or integrate with hotel apps for a seamless guest experience. In conclusion, hydration stations represent a win-win solution for hotels and their guests. By providing convenient access to quality water while reducing environmental impact, these installations are not just a trend, but a significant step towards more sustainable and guest-centric hospitality practices. As we continue to innovate in the hotel supplies industry, we’re excited to see more hotels in India and beyond adopting solutions like hydration stations, enhancing guest experiences while promoting sustainability.
About the Author: Azhar Umar is the CEO and CTO of Zarnik, India’s first B2B e-commerce marketplace for hotels. With an MBA from IIM Kozhikode and extensive experience in the hospitality industry, Azhar combines his expertise in technology and hotel operations to revolutionize the hotel procurement process. His insights are shaped by hands-on experience in addressing the unique challenges faced by hotels in India.
We invite our readers to share their experiences with hydration stations in hotels, whether in India or elsewhere. Hoteliers, we welcome your insights on the challenges and successes you’ve encountered while implementing these systems. Your thoughts and experiences are valuable to us!
Using AI to respond to guest reviews is revolutionizing how hotels manage their online reputation. In the fast-paced world of hospitality, where guest feedback can make or break a business, artificial intelligence offers a powerful solution for crafting timely, personalized, and effective responses. This article explores how various AI tools tackle the challenge of responding to guest reviews, analyzing their strengths and weaknesses in addressing customer feedback. By leveraging AI, hotels can not only save time but also enhance their customer service, ultimately influencing potential guests’ booking decisions.
The Impact of Responding to Guest Reviews
Responding to guest reviews is more than just courtesy; it’s a powerful marketing tool:
85% of TripAdvisor users say a thoughtful response to a bad review improves their impression of a hotel
65% are more likely to book a hotel that responds to reviews compared to one that doesn’t
Umesh Raju, CEO of Regency Hospitality, states:
Every response to a guest review is an opportunity to showcase our commitment to service excellence. It’s not just about addressing the reviewer; it’s about impressing potential guests who are reading these interactions.
Umesh Raju, CEO of Regency Hospitality
Using AI to Respond to Guest Reviews
Artificial Intelligence can significantly streamline the process of responding to guest reviews:
AI can analyze sentiment and key points in reviews quickly
It can generate draft responses based on best practices and your hotel’s tone of voice
AI assists in personalizing responses at scale
It helps maintain consistency in messaging across various platforms
Using AI to draft initial responses has allowed us to reply to reviews more promptly and consistently, while still allowing for human touch in the final edit.
Siyam Irshad, Owner of Sidra Pristine Hotel & Portico
Best Practices for AI-Assisted Review Responses
When using AI to help respond to guest reviews:
Always review and edit AI-generated responses before posting
Ensure the AI tool is trained on your brand voice and hotel policies
Use AI to identify trends in reviews for broader improvements
Combine AI efficiency with human empathy for the best results
4 Free AI Tools for Responding to Guest Reviews
Several free AI tools can assist in drafting responses to guest reviews. None of these platforms requires you to create a paid account.
Available through OpenAI’s website, ChatGPT offers powerful language generation capabilities. It can help draft initial responses based on review content.
For quick, on-the-go assistance, Meta AI integrated into WhatsApp can help brainstorm response ideas or refine your drafted replies.
Using WhatsApp Meta AI to Respond to Guest Reviews
Overall, each AI tool demonstrated the ability to generate appropriate responses, but they varied in how closely they followed the specific instructions and details provided in the prompts. The responses from Meta AI and Claude were more comprehensive but slightly longer, while Gemini and ChatGPT were more concise but missed some details or addressed different scenarios.
For hoteliers looking to improve their approach to responding to guest reviews, it’s crucial to understand the impact these responses can have on future bookings. As explored in the article “Guest Reviews: The Hidden Force Behind Bookings” (https://zhs-cms.zescloud.net/marketing/guest-reviews-the-hidden-force/), guest reviews significantly influence decision-making in the digital hospitality landscape. The article delves into how online feedback has become a critical factor in hotel selection and why savvy hoteliers prioritize their online reputation to drive business growth.
We recommend reading this insightful piece to gain a deeper understanding of the importance of managing guest reviews effectively. It provides valuable context for why using AI tools to assist in crafting responses can be a game-changer for hotels aiming to enhance their online presence and attract more bookings.
Crafting the Perfect AI Prompt for Review Responses
To get the most out of AI assistance, crafting the right prompt is crucial. Here’s an example:
Prompt:
Generate a response to the following guest review for [Hotel Name]. The response should be professional, empathetic, and address all points raised by the guest. Include a specific detail from the review, apologize for any issues mentioned, explain steps to improve, and invite the guest back. The response should be 3-4 sentences long and in the voice of [Your Name], [Your Position].
The Importance of Human Touch
While AI can draft excellent responses, the human touch remains crucial:
Review and personalize each AI-generated response
Add hotel-specific details that AI might not know
Inject genuine empathy and warmth into the response
Make sure the tone aligns perfectly with your brand voice
AI is a powerful tool, but it shouldn’t replace human interaction. Use it to enhance efficiency, not to automate empathy.
Vijayalakshmi PV, ex-hotelier from Novotel
Addressing the Details: How Small Oversights Impact Reviews
It’s crucial to recognize that even minor details can significantly influence a guest’s experience and subsequent review.
A guest might have had a comfortable stay, but if they find the bathroom lacking essential supplies, it can taint their entire perception.
Azhar Umar, CEO/CTO at Zarnik
This underscores the importance of partnering with reliable suppliers like Zarnik to ensure consistent quality in every aspect of the guest experience. By paying attention to these details, hotels can preemptively address potential negative feedback and encourage positive reviews.
Using AI to Analyze Review Trends
Beyond drafting responses, AI can help analyze review trends:
Identify recurring issues mentioned in reviews
Track sentiment changes over time
Highlight areas of excellence to maintain and promote
Suggest actionable improvements based on guest feedback
Best Practices When Using AI for Review Responses
When leveraging AI tools for responding to guest reviews:
Use AI as a draft generator, not a final copy writer
Always review and edit AI-generated content for accuracy and tone
Inject personal details that only you would know about the guest’s stay
Ensure the response aligns with your brand voice and hotel policies
Use AI to identify patterns in reviews, but rely on human insight for interpretation
Combine AI efficiency with human empathy for the most effective responses
Conclusion
Responding to guest reviews in the AI era offers exciting possibilities for hoteliers to enhance their online reputation efficiently. By combining AI’s analytical power and draft-writing capabilities with human empathy and attention to detail, hotels can create a robust review response strategy. Remember, every interaction, from the quality of your toiletries to the thoughtfulness of your review responses, contributes to your guests’ overall experience and your hotel’s online presence.
How are you leveraging technology in responding to guest reviews? Share your experiences in the comments below. For more insights on enhancing guest experiences and managing your hotel’s reputation, explore Zarnik’s range of premium hotel supplies and solutions.
We’d love to hear your thoughts! Have you experienced AI-generated responses to your hotel reviews? How do you think AI is changing the hospitality industry? Share your experiences and opinions in the comments below.
About the Author
Azhar Umar is the CEO/CTO of Zarnik, India’s pioneering B2B e-commerce marketplace for hotel supplies. An MBA graduate from IIM Kozhikode, Azhar combines his hospitality industry expertise with a passion for technology. As a self-taught full-stack developer and AI enthusiast, he leads Zarnik’s technology and business initiatives. Azhar’s innovative approach and insights into digital transformation have established him as a thought leader in the hospitality tech space. Through his writing, he shares valuable perspectives on how emerging technologies are shaping the future of the hospitality industry.
In the hospitality industry, providing eco-friendly and aesthetically pleasing amenities is a growing trend. Bamboo products, in particular, have gained popularity due to their sustainable nature and elegant appearance. However, for resorts located in humid regions, the use of bamboo amenities can lead to unexpected challenges. This article explores the potential problems associated with bamboo products in high-moisture environments and offers practical solutions for maintaining a clean, safe, and comfortable atmosphere for your guests.
The Moisture Dilemma: Why Bamboo May Not Be Your Best Choice
Resorts in tropical or humid climates face a constant battle against moisture. While bamboo is a versatile and renewable material, it’s also highly susceptible to mold and mildew growth when exposed to excessive humidity. This vulnerability can lead to several issues:
Rapid Deterioration: In high-moisture environments, bamboo products can deteriorate much faster than in drier climates. This accelerated breakdown not only affects the appearance of your amenities but can also lead to unpleasant odors and potential health hazards for your guests.
Mold and Mildew Growth: Bamboo’s porous nature makes it an ideal breeding ground for mold and mildew, especially in humid conditions. These fungi can cause discoloration, musty smells, and even allergic reactions in sensitive individuals.
Increased Replacement Costs: Due to the faster deterioration rate, resorts may find themselves replacing bamboo amenities more frequently, leading to higher operational costs and increased waste.
Guest Dissatisfaction: Moldy or deteriorating amenities can significantly impact guest experience, potentially leading to negative reviews and decreased bookings.
A fresh packed bamboo toothbrush covered in mold. Source: https://www.reddit.com/
The Limitations of Anti-Mold Treatments
Many manufacturers offer bamboo products treated with anti-mold agents, claiming to solve the moisture problem. However, these treatments are not always as effective as advertised, especially in consistently humid environments. Here’s why:
Limited Duration: Anti-mold treatments often have a limited lifespan, which can be further shortened by constant exposure to moisture.
Inconsistent Application: Not all products undergo the same level of treatment, leading to varying degrees of effectiveness across different items.
Environmental Factors: The extreme conditions in some humid regions can overwhelm even the most robust anti-mold treatments.
Chemical Concerns: Some guests may be sensitive to the chemicals used in anti-mold treatments, potentially causing skin irritations or allergic reactions.
Fungus formation on bamboo toothbrush. Source: https://www.reddit.com/
Beyond Bamboo: The Wider Impact of Humidity on Resort Supplies
It’s important to note that the challenges of high-moisture environments extend beyond bamboo products. Many common resort supplies can be affected, including:
Paper Products: Toilet paper, tissues, and stationery can absorb moisture, leading to degradation and potential mold growth.
Textiles: Bed linens, towels, and upholstery may develop musty odors if not properly dried and stored.
Wooden Furniture: Like bamboo, wooden furniture can warp, crack, or develop mold in humid conditions.
Electronics: High humidity can cause corrosion and malfunction in electronic devices provided for guest use.
Best Practices for Managing Resort Supplies in Humid Climates
To maintain a high standard of cleanliness and guest satisfaction in humid environments, consider implementing these strategies:
Limit Supply Quantities: Instead of stocking up on large quantities of supplies, opt for more frequent, smaller orders. This approach helps ensure that products are used before they have a chance to deteriorate or develop mold.
Choose Moisture-Resistant Alternatives: Look for amenities specifically designed for high-humidity environments. Materials like treated plastics, stainless steel, or specially coated natural materials may be more suitable.
Implement Proper Storage Practices: Store supplies in cool, dry areas with good ventilation. Use dehumidifiers in storage rooms to maintain optimal humidity levels.
Regular Inspections: Conduct frequent checks of all amenities and supplies to catch any signs of mold or deterioration early.
Enhance Ventilation: Improve air circulation in guest rooms and common areas to reduce moisture buildup. Consider installing exhaust fans in bathrooms and other high-humidity zones.
Educate Staff: Train your housekeeping and maintenance teams on identifying and addressing moisture-related issues promptly.
Use Moisture-Absorbing Products: Place silica gel packets or other moisture-absorbing products in drawers and closets to help keep amenities dry.
Rotate Stock: Implement a first-in, first-out inventory system to ensure that older supplies are used before newer ones.
Sustainable Alternatives to Bamboo
For resorts committed to eco-friendly practices, there are several sustainable alternatives to bamboo that perform better in humid environments:
Recycled Plastics: Many companies now offer amenities made from recycled ocean plastics, combining sustainability with moisture resistance.
Cork: Naturally antimicrobial and moisture-resistant, cork can be an excellent choice for some amenities.
Treated Wood: Certain hardwoods, when properly treated, can withstand humid conditions better than bamboo.
Biodegradable Plastics: Made from plant-based materials, these can offer the benefits of plastic without the long-term environmental impact.
Conclusion: Balancing Sustainability and Practicality
While the desire to offer eco-friendly amenities is commendable, it’s crucial for resorts in humid climates to prioritize the longevity and safety of their supplies. By understanding the unique challenges posed by high-moisture environments and implementing targeted strategies, you can maintain a clean, comfortable, and sustainable atmosphere for your guests.
Remember, the key to success lies in choosing the right products for your specific environment, managing your inventory effectively, and maintaining vigilant care of your amenities and supplies. With these practices in place, you can create a truly exceptional experience for your guests while minimizing waste and operational costs.
By adapting your approach to the realities of your climate, you’re not just avoiding potential issues – you’re demonstrating a commitment to quality, sustainability, and guest satisfaction that will set your resort apart in a competitive industry.
Hotel room amenities are undergoing a significant transformation in the hospitality industry. The shift from single-use toiletry bottles to bulk dispensers is reshaping how hotels provide essential bathroom products to their guests. Many major chains are moving away from individual mini bottles of shampoo, conditioner, and body wash in favor of larger, refillable dispensers mounted on shower walls. This change is being driven by environmental concerns over plastic waste as well as potential cost savings for hotels. However, the switch to bulk dispensers remains controversial among some travelers and industry experts.
Environmental Impact
The primary argument in favor of bulk dispensers is reducing plastic waste. A typical 200-room hotel generates over 20,000 small plastic bottles of amenities per month. By switching to refillable dispensers, hotels can significantly cut down on this plastic usage. Marriott International estimates their move to larger bottles will eliminate 500 million small plastic bottles annually across their properties.
However, critics argue that the environmental benefits are overstated. The large refillable dispensers are still made of plastic, just in larger quantities. There are also concerns about increased water and energy usage to clean and refill the dispensers. Some suggest compostable or recyclable packaging for individual amenities could be a better solution.
The used bar of soap, half empty shampoo bottles – where do they go?
Guest Experience
Hotels claim that bulk dispensers allow them to offer higher quality products in larger quantities. Many travelers appreciate not having to ration out tiny bottles during longer stays. The dispensers are also more convenient for families sharing a bathroom.
On the other hand, some guests have hygiene concerns about shared dispensers. There are worries about tampering, contamination, or improper cleaning between guests. The dispensers can also be difficult for some guests to use, especially those with mobility issues or visual impairments. Many travelers simply prefer the luxury feel of individual branded toiletries.
Wall-mounted bulk dispensers for shampoo, conditioner, and soap – an eco-friendly alternative to single-use bottles in hotel bathrooms
Cost Considerations
For hotels, bulk dispensers offer potential cost savings on both product and labor. Less staff time is required to replace individual bottles daily. Buying products in bulk is generally cheaper than individual packaging as well.
However, there are upfront costs to install wall-mounted dispensers in every bathroom. Ongoing maintenance and cleaning of the dispensers is also required. Some hotels have found refilling dispensers to be more time-consuming than expected for housekeeping staff.
Future Trends in Hotel Room Amenities
As the hospitality industry continues to evolve, we can expect to see further innovations in hotel room amenities. Some emerging trends include:
Smart dispensers: These high-tech solutions can track usage, alert staff when refills are needed, and even personalize product selection based on guest preferences.
Eco-friendly formulations: Hotels are increasingly partnering with brands that offer organic, natural, or locally-sourced products to appeal to environmentally conscious travelers.
Customizable amenities: Some hotels are experimenting with allowing guests to choose their preferred toiletries before arrival, ensuring a more personalized experience.
Waterless products: To further reduce plastic waste and water consumption, some hotels are exploring solid shampoo bars, conditioning bars, and other waterless toiletry options.
Amenity kits: Instead of permanent fixtures, some hotels are providing guests with reusable toiletry bags filled with eco-friendly miniatures, combining the convenience of individual products with a more sustainable approach.
These innovations demonstrate that the debate over hotel room amenities extends beyond just bulk dispensers versus single-use bottles. The future of hotel toiletries will likely involve a combination of approaches, tailored to each property’s unique needs and guest expectations.”
The Verdict
The debate over bulk dispensers versus individual bottles ultimately comes down to balancing environmental goals, guest preferences, and hotel operations. There’s no clear consensus yet on the best approach. Many hotels are testing both options or taking a hybrid approach.
As the industry continues to evolve, the ideal solution may involve new innovations in packaging and product delivery. Compostable materials, concentrated formulas, and smart dispensing systems could address concerns on all sides. Hotels will need to carefully consider their specific guest demographics and brand positioning when deciding on amenity strategies.
Ultimately, providing a positive guest experience while operating sustainably will require ongoing dialogue between hotels, travelers, and product suppliers. The bathroom amenities debate highlights the complex challenges of greening the hospitality industry.
Hotel amenities can be a great marketing tool for your hotel, so you need to consider carefully which amenities to provide. You will be able to pique the interest of potential guests by offering the right amenities, based on your target segment.
Here are some of the best hotel amenities and facilities that you should consider including in your hotel in order to compete with chain hotels and win business travellers.
Work
Work Desk
Most independent business hotels have work desks as part of their hotel amenities, but they are mostly name-sake workstations with no access to power outlets, lamps, or even a proper ergonomic work chair. In business hotels, the work desk is just as important as the bed. People who travel for work have long nights preparing presentations, emails to respond to, and spreadsheets to analyse. When your workstation is not comfortable, it can be very frustrating.
Work Stations in Common Areas
Aside from having enough desk space in their room, business travellers can benefit greatly from staying in a hotel with alternative workspaces. Boutique hotel brands are increasingly providing co-working spaces within their walls to ensure business guests have a dedicated area to tackle tasks and network during their stay. However, even an onsite coffee shop or lounge with enough power outlets to hunker down and answer emails can provide much-needed relief. Getting away from client meetings and hotel rooms can help business travellers re-energize and feel more inspired to tackle their inbox or prepare for that big pitch.
Private Meetings Spaces
Chain hotels offer private meeting spaces that include all the amenities of a conference room. These spaces can be reserved for as little as an hour, and most hotels will waive the room fee if you order food or drinks from their restaurant or bar. This option is ideal for last-minute meetings, interviews, or client pitches when you don’t have access to a conference room. This is a great convenience for business travellers.
Allow Visitors
Many hotels do not allow visitors into guest rooms or public areas, citing security concerns. This is perfectly acceptable and at the discretion of management. However, from the perspective of a businessperson, meetings and networking are unavoidable. In such a case, denying visitors access to rooms will be a disappointment to your guests. When you have an entire room, it is inconvenient to go down to the lobby or the coffee shop to meet someone. Meeting privacy also irritates your guests. If the management is concerned about security, the solution is not to deny guests access to rooms, but rather to implement proper check procedures.
Technology
Free High-speed Wireless Internet
Wi-Fi is one of the most important among hotel amenities for business travellers. It is no longer sufficient to provide ‘good Wi-Fi.’ Wi-Fi today should be unmetered and unrestricted, with unlimited devices and features such as roaming. Invest in high-quality wireless internet technology as well as a high-bandwidth leased line. This is a significant investment, but it should never be subsidised or replaced with a cheaper alternative. Your business guests will not return if your internet is poor.
Wireless Printer at the Business Centre
Business travellers find it necessary to print documents while while travelling, it could be their travel documents or for a meeting. In this case, it might be helpful for your guests to know there’s a wireless printer they can use at the hotel business centre. Wireless printers are able to quickly connect to devices without installation of any software or cables. It can also help guests print directly from their mobile phones.
Bed Side Power Outlets with Latest USB Port
It is simply convenient to have power outlets close to the bed. At the design stage, some hotels prioritise aesthetics over functionality. It is critical for business people to charge their phones and iPads close to where they sleep. Their alarm is critical to them, and they can expect a call at any time of day. Some of them enjoy waking up and checking their emails on their phones while still in bed.
Mobile Phone Charger on Demand
Always keep one or two chargers for each phone type on hand at the front desk. It is quite common for people to leave their chargers at home.
Wireless Charges Built into the Side Table
This is merely a marketing ploy, but business travellers would appreciate it. Purchase high-quality wireless charging modules that can be built into bedside tables.
Bluetooth Speakers with a Clock
With the advent of mobile phones, alarm clocks are becoming obsolete in hotel rooms. In upscale hotels, the alarm clock has been replaced with a more feature-rich device that includes Bluetooth speakers, a mobile charging dock, and a clock. While working, business travellers would benefit from listening to light music or their favourite podcasts.
Laptop Compatible Safety Locker
A laptop safe box is similar to any other digital safety locker, except that it is large enough to accommodate a laptop. When the guest leaves for work, he would want his laptop, among other valuables, to be safe. An electronic safe locker is a common hotel amenities, if you are refurbishing your hotel, consider upgrading to laptop safe box.
Grooming
Shaving Kit
A standard among hotel amenities in most properties, whether they are business hotels or vacation resorts. However, in some properties, this is an on-demand item. If you own a business hotel, do not make this an on-demand item. Provide the guests with a shaving kit so they can shave their beards before their most important meeting.
Shaving Mirror
In order to save money, independent hotels forego the function of a shaving mirror in favour of a larger mirror in the bathroom. To get a closer shave, business travellers are accustomed to the luxury of shaving mirrors in chain hotels. To remain competitive, make sure you offer on in your restrooms as well. Some guests are very particular about these minor details.
Shaver Power Point
Some guests bring their own shavers. It is critical to have a shaver power point close to the shaving mirror. It is merely a functional feature.
Hair Dryer
Both men and women use hair dryers to not just drying their hair, also to set their hair before their head for a meeting. It is mostly popular with women, so if you want to impress business women, this is a must-have. For most properties this is a part of on-request hotel amenities, but if you have them pre-installed in every room, you will have a definite advantage over your competitors among female business travellers.
Iron and Ironing Board
Business people are always concerned with their appearance and personality. They would never want to appear shabby in wrinkled clothes to a meeting. Don’t make them call housekeeping first thing in the morning to request an ironing board. And if your stock of ironing boards has already been distributed to rooms, guests will have to wait for someone to finish using it before they can use it. Waiting for the iron board is a complete waste of time for the guest. It is one of the standard hotel amenities provided by chain hotels. Don’t create a chaos for your guests, just put one of those in each of your rooms.
Shoe Shine Sponge
The sponges, which are usually about the size of a bar of soap, allow guests to quickly and easily polish their shoes without having to go out and find a shoe shine service.
Shoe Shine Machine in the Lobby
The shoe shine machine in the hotel lobby is a hotel amenity that offers a convenient and quick way for guests to have their shoes polished while they are staying at the hotel. The machine is easy to use – a rotating brush in the machine buffs the shoes to a high shine. This shoe shine machine is a great addition to the hotel lobby because it provides guests with a quick, easy, and affordable way to polish their shoes before their meeting.
Express Laundry Service
Business travellers can be a finicky bunch when it comes to laundry. They want their shirts and trousers looking pristine, and they want everything delivered on time. It’s difficult to do that without express laundry services. Whether you’re working out of the hotel for a week or just need your shirts pressed in a hurry before business meetings, there is an express laundry service for you.
Hygiene
Sanitary Disposal Bag
According to a recent study, the most important of hotel amenities for a business woman when choosing a hotel is hygiene and cleanliness. If you own a hotel and want to impress businesswomen, make sure to provide a sanitary disposal bag. Your female guests will appreciate the extra care taken with sanitation.
Coloured Bath Towels
It is quite common for business travellers to share rooms among colleagues. Provide different colour towel sets upon request for those who do not want their towels mixed up. Most of the time, the hotel front desk and housekeeping are already aware that the guest is travelling for business and that they are colleagues; in such cases, place coloured towels even before their check-in.
Twin Rooms
While sharing a room with colleagues, business travellers would prefer a twin room with two separate beds. Consider allocating a set of rooms with two separate beds or a convertible bedding option in which the twin bed can be converted to a full size bed.
Shoe Cover
Keep a shoe cover with your hotel logo imprinted in your guest closet. Everyone would want to keep their shoes separate from their clothes in their luggage. The best part is that you can be confident that your guest will use this shoe cover for a long time. Most hotels do not provide shoe covers in guest rooms because they consider them to be an unnecessary guest supply. However, separating a dirty shoe from other closes is unavoidable for anyone, so if a shoe cover is not found in the room, they will either use a plastic cover or one of your laundry bags to do the job. A laundry bag costs you much more than a shoe cover.
Coat Hanger
You could either provide proper coat hangers in the closet or a coat stand for your guests to hang their blazers and coats.
Food & Dining
Early Breakfast
The majority of business people are early risers. They must leave their cosy beds very early in the mornings to travel to the airport or to a meeting. As a result, for those who frequently travel for business, it is critical to stay in a hotel that can make their lives easier. Those who have an early flight or a meeting to attend should eat breakfast as soon as possible and get ready for their day. Chain hotels, such as ibis, offer an early breakfast option that begins at 4 a.m. The menu does not have to be a full breakfast spread; a simple breakfast menu will suffice.
Breakfast To-Go
When travelling for business, it’s not always possible to eat breakfast before heading out to a meeting or boarding a flight. You should be concerned about your guests’ health and provide a breakfast option that they can eat on the go.
Private Dining Rooms (PDR)
Many restaurants and hotels have private spaces within their restaurants that allow you to dine privately from the rest of the restaurant, with only the guests you have invited. This can be an interesting add-on for businessmen.
In-room Tea and Coffee
This is among the standard hotel amenities in any property, big or small. It is common for people in business to drink a lot of coffee, usually while working or attending meetings. For many, it is the caffeine that keeps them going energetically throughout the day or night. Make sure to provide the best brands of coffees and teas in the room, as well as a coffee maker or a tea kettle. You could also provide speciality teas such as green tea and Earl Grey.
Convenience
Hotel amenities can be a great marketing tool for your hotel, so you need to consider carefully which amenities to provide.
Wake Up Call Service
People have used this service less since the introduction of mobile phones. However, if your guests have a flight to catch or an important business meeting, they will choose it because they do not want to risk not waking up after hitting the snooz button on their mobile alarm. The service is provided either manually or automatically, with the wake-up call time being entered into the PBX system and the system automatically calling the guest room at the predetermined time. It can also be managed manually by front-desk staff. Whether or not the guest uses the service, it would be nice to check with them while they check-in.
Writing Pen and Notepad
It may seem like a small thing, but when need to take down a phone number or make a reservation, or scribble some notes while you work, it’s really nice to have those items available. It is one of the most basic hotel amenities.
Laptop on Demand
Keep one good laptop with the most recent operating system and office applications installed at the front desk for guests to use if their laptop malfunctions or breaks down. This is a once-in-a-lifetime possibility, and your guests will be grateful. You may not need to keep a spare laptop on hand, but even offering one of the manager’s laptops for the time being will be greatly appreciated by your guests.
AMEX Card Acceptance
Many corporations now have an American Express Business Travel Account (BTA), which makes managing business travel expenses simpler and more cost-effective. The system assists corporate companies with simple reconciliation, comprehensive travel data, consolidating business travel expense data, and providing a single bill and payment for all corporate travel costs, thereby streamlining and centralising operations. As a result, accepting AMEX cards is a must if you want top-tier business travellers to consider staying at your hotel. Executives of companies that use BTA have no other way to pay you, so if you don’t have the facility, you simply do not get their business.
Complimentary Airport and Railway Station Transfers
One of the most frequently asked questions on tripadvisor.com is, “Do you do airport pickup and drop off?” Business travellers will appreciate the hotel’s airport or railway station pickup and drop-off service. This saves the hotel guest from having to wait for a taxi or go through the time-consuming process of renting a car. Furthermore, guests prefer a hotel-arranged transfer to a rented cab because it is more comfortable and secure. They also don’t have to deal with directing cab drivers to the hotel, who are mostly fluent in the local language.
Business Suite
If you are constructing a new hotel or renovating an existing one, consider allocating a few rooms in the category of Business Suites, which include a separate living room where your guest can conduct meetings, a better work desk, and other hotel amenities that a business traveller would prefer.
Flexible Check-in and Check-out
Business travellers’ schedules are dictated by their flight times, and because they are busy people, they have no intention of wasting their valuable time at your hotel unless they are on vacation. Provide your corporate travellers with convenient early check-ins and late check-outs. Furthermore, you will have an advantage over your competitors if you can provide 24-hour check-in and check-out exclusively for guests travelling on official business trips.
Car Wash on Demand
Offer a service that allows business travellers to get their car washed without having to leave the hotel premises. You can partner with any nearby door-step car wash company and all you need to do is call or book the service, and a team of professionals will come to the hotel and take care of everything. You can also get one of your drivers or housekeeping employees clean the car for your guest. If the guest brings in a car, check with the guest if the’d like their car washed in the morning. It is up to the hotel to provide it free or chargeable. If the service is done by one of your employees on duty, try and offer it free of cost as a gesture to the guest.
Daily Newspaper and Business Magazines
Business people are the ones who want to be kept up to date on what is going on. Provide daily newspapers to rooms and a large selection of current business magazines in the lobby.
Free Water Bottles and Newspaper To-Go
Allow your front desk to offer a compact bottle of water to keep your guest hydrated before his meeting and a newspaper to read while travelling, when he is leaving for a meeting or checking out. If they are on their way to a meeting, wish them good luck.
Coffee Table with Comfy Couches
If you own a business hotel, coffee tables are among the essential hotel amenities for your guests. There is more to it than just having coffee. This is where guests would like to unwind after a long day. If you have a coffee table, your guests can have small discussions with visitors. They would use it to loosen up and read the newspaper in the morning. They could also use it as an alternative place to sit if they get tired of sitting at their work desk for long periods of time.
Flexible Cancellation Policy
Last-minute cancellations are common in business travel. Provide your corporate travellers with an exclusive free last-minute cancellation service. This will only increase your customer’s loyalty.
Dedicated Account Manager
People in business generally dislike wasting time opening a website to book a flight or sending an email to make a hotel reservation. Ensure that whenever your hotel receives a corporate booking, it is assigned to an account manager and that the account manager meets the guest. The guest should then be able to book your hotel through a phone call or a simple WhatsApp message. The account manager should handle the rest. This convenience will ensure that the guest returns to your hotel on every trip to the city. Unless you make a mistake, he will never look for another hotel.
Hotel amenities are important to many people, especially those who like their creature comforts. A hotel’s amenities can make or break a stay. Hotels that offer amazing amenities have the potential to stand out from the rest of the competition.
We attempted to include as many hotel amenities as business travellers requested. If you have any creative hotel amenities a business hotel could offer , please leave them in the comments section below.
Zarnik is India’s leading luxury hotel amenities suppliers; contact us to learn how we can assist you in sourcing the luxury hotel amenities list your hotel requires to meet the needs of business travellers.